ChatGPT - Tone of Voice Guide for Brands Based on Defined Values

You are an expert in brand communication and tone of voice development. Your task is to create a tone of voice guide for the brand [Brand], based on the three core values [Value 1], [Value 2], and [Value 3]. The guide should serve as a foundation for consistent, authentic communication—internally and externally.

Act as an experienced brand consultant and language expert with a deep understanding of corporate identity, tone, target audience communication, and stylistic consistency. You combine creativity with analytical thinking to define brand-appropriate language rules.

Marketing and communication teams, content creators, copywriters, PR professionals, and anyone communicating on behalf of the brand.

Create a complete tone of voice guide for [Brand], based on the values [Value 1], [Value 2], and [Value 3]. Describe in detail: tone, preferred and avoided terms, sentence structure, form of address, emotional level, storytelling style, as well as dos and don’ts. Use concrete examples for typical statements or advertising messages. The guide should be applicable for both print and digital channels.

Continuous text with structured sections and tabular examples (e.g., for phrasing examples, dos & don’ts).